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Case study – Kpop

How Kpop Stationary increased order volume by 9x with Packsmith

Image of Kpop stationary products
9x increase in
order volume
15% cost savings
per order
100% increase 
in SKUs

“Packsmith really struck a chord with the way it supports our pick-and-pack pricing model. They help small brands that have small products but large varieties — brands that most 3PLs don’t want to work with.”

­– YK Lee, Co-Founder of Pop Culture Technologies

About

Kpop Stationery offers specialized stationery catered to Kpop
fans and collectors. Its premium photocard sleeves, binders, 
and stickers consistently rotate with limited-edition products 
for fan-focused collectibles.

Challenge

Kpop Stationary needed pick-and-pack fulfillment 
for smaller order sizes

When he co-founded Kpop Stationery, YK Lee needed fulfillment support that could handle its small, inexpensive items that fans purchased in multiples. He hoped to find a pick-and-pack approach to ensure accurate orders without added delays. However, many 3PL providers prefer larger order quantities of high-value items to maximize their fulfillment efficiency. 

Initially, YK tried to manage Kpop Stationery’s fulfillment out of his garage, but it became unmanageable as he introduced new products and order volumes increased. Despite later moving to a warehouse and hiring part-time employees, handling every step was too much work for their small team.

In his search for a reliable solution, YK discovered Packsmith and a more efficient fulfillment model.

“We tried doing fulfillment out of my garage, then rented a warehouse and hired part-time employees, but neither was scalable.”

Solution

Packsmith’s flat-fee pricing model scales with 
Kpop Stationery’s business

Teaming up with Packsmith transformed Kpop’s fulfillment strategy overnight. Packsmith’s customized pricing model for pick-and-pack means they:

  • Only pay for the cost of storage and order fulfillment: Cutting out receiving and intake fees that other 3PLs charge makes it easier for YK to manage costs effectively. 

  • Don’t have to handle labor in-house: Packsmith’s localized fulfillment manages inventory storage and order shipments so YK and his team can expand the brand’s product line instead of managing logistical headaches. 

  • Save on fulfillment costs: Since orders are packaged and shipped closer to each customer, the fulfillment costs stay low while delivery times speed up.

Now, Kpop can continue to launch exciting new products and trust that Packsmith will manage every product type and order quantity.

“With Packsmith, we were able to expand our product variety and packaging in a way that isn’t guaranteed by traditional 3PL. We’re also saving an average of $3-5 per order, which can be huge for smaller brands.”

Results

Kpop Stationery saves up to 15% per order with Packsmith’s fulfillment model

With Packsmith’s trusted support, Kpop is equipped to steadily grow the brand with new products and to meet rising customer demand. The partnership has led to exceptional results:

  • 9x increase in order volume

  • 15% cost savings per order

  • 100% increase in SKUs

As Kpop Stationery continues to launch new products, YK is confident Packsmith is the right fulfillment partner. He adds, “Packsmith has been here with us throughout our brand’s entire journey. And we’re still growing with more product variety, packaging, and handling — all of which has been easier with their support.”

“I know Packsmith is the only fulfillment partner that’s going to work for me. So if it’s a similar business starting out with a few low- to mid-value items who are not sure about their sales projections, it’s the only choice.”